🏡 West Windsor Real Estate Revealed: What Actually Sold (and What Didn’t)

🔥 West Windsor Real Estate: The 6-Month Reality Check You’ve Been Waiting For
By John Terebey | Terebey Relocation Team

From October 2024 through April 2025, 114 homes were listed across West Windsor and Princeton. But here’s the kicker: only 66.7% sold. That’s a 1 in 3 failure rate — and most of those misses come down to one thing: pricing.

Let’s break it down — what’s working, what’s not, and which brokerages are actually delivering.

🏆 What’s Selling: Where Buyers Are Biting

• 4-bedroom detached homes: These are king right now. 84.6% sold successfully — that’s as close to a slam dunk as it gets.

• $1M–$1.5M price point: 83.3% success rate. It’s the market’s sweet spot.

• Condos and end-unit townhomes: Underrated, but when priced right, they’re moving.

🚫 What’s Not Selling (And Why)

• Anything over $2M: Not a single sale closed in this bracket. Zero for four. That’s a red flag.

• Interior townhouses: Only a 50% success rate. Buyers want space and privacy — and they're not compromising.

• Luxury 5-6 bedroom homes: More house doesn’t always mean more demand. These had success rates under 50%.

💰 The 16.7% “Reality Gap” That’s Crushing Sellers

On average, expired listings were priced 20% higher than the ones that sold. Translation: sellers who ignored the market paid the price. Today’s buyers are smart — and they’re not overpaying.

To win, you need to price it right from the start. Period.

🏢 Brokerage Spotlight: Who’s Getting It Done

Let’s talk brokerage performance — because it matters.

💼 BHHS Fox & Roach – Princeton

With 15 listings and a 73.3% success rate, BHHS led the market in both volume and total sales.
Their average closed price was $761,818, and they moved more properties than any other office. That speaks to deep market knowledge and execution — not just promises.

Yes, some expired listings skewed high in price, but it’s also a signal that BHHS is trusted with both high-end and high-volume listings — a position few can claim.

Other Top Performers:

• Keller Williams Real Estate – Princeton: 100% success rate (6 listings)

• Century 21 Abrams & Associates: Highest avg transaction value ($1.135M) with 100% success

• Keller Williams Premier: Strong presence in the luxury space with a $1.22M average sale

What’s clear? The right brokerage makes a measurable difference.

🔍 The Terebey Takeaway: What This Means for You

If you’re thinking about selling in West Windsor, here’s how to position yourself to win:

• Don’t chase the price ceiling — respect it

• Focus on what buyers actually want: 4 beds, private layout, well-priced

• Choose a team that reads the market in real time, not just lists and waits

At the Terebey Relocation Team, we don’t guess — we strategize. We analyze buyer behavior, align pricing for velocity, and position your home to dominate its segment.

We understand that volume without precision is just noise. That’s why we blend high-level marketing with hard data — and why we continue to lead Mercer County.

Ready to Sell Smarter?

Let’s have a conversation. We’ll walk you through the numbers, the trends, and the custom strategy to maximize your property’s impact.

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