Housing Market John A. Terebey April 22, 2025
Today’s buyers scroll through listings faster than ever. Within 7 seconds, they decide whether a home is worth a closer look. And here's the truth: empty rooms don’t sell the dream—they create confusion.
A National Association of Realtors (NAR) survey found that:
82% of buyer’s agents say staging helps clients visualize the property as their future home.
The same applies to virtual staging—when done right, it taps directly into the buyer’s imagination and decision-making process. You’re not just showing a space. You’re selling a lifestyle.
Let’s break it down:
According to the Real Estate Staging Association (RESA), staged homes sell 73% faster than non-staged homes.
NAR reports that staged homes can see offers increase by 1–5%, sometimes more.
Virtual staging can cost 90% less than traditional staging, with nearly identical results in buyer engagement and perception.
Key stat:
👉 A Redfin study revealed that virtually staged homes spent 6 fewer days on market than comparable unstaged listings—and generated more buyer inquiries during the first week.
Buyers aren't interior designers. Most people can't mentally fill an empty space, especially when looking at dozens of listings online.
In fact:
Only 10% of buyers can visualize a space that is not already staged.
— NAR Profile of Home Staging
Without furniture, rooms appear smaller, colder, and less functional. Virtual staging changes that narrative by making it instantly relatable.
An awkward loft becomes a cozy reading nook.
A small bedroom turns into a sleek home office.
A plain living room becomes a warm, inviting hub for entertaining.
Here's why virtual staging should be part of every serious home marketing plan:
✅ Affordability: Costs range from $30–$100 per room—versus $1,000s for traditional staging.
✅ Flexibility: Stage one room five different ways: office, nursery, gym, media room.
✅ Speed: Get staged images back in 24–48 hours, ready to post instantly.
✅ Buyer Targeting: Tailor styles to match the demographic you’re marketing to.
And the best part? It works just as well on occupied homes. Remove clutter, replace old furniture virtually, and create a fresh, modern look—without lifting a single box.
Virtual staging taps into emotional marketing. Buyers don’t fall in love with walls and dimensions—they fall in love with how a space makes them feel.
Staging (virtual or traditional) adds:
Warmth
Function
Identity
It answers the buyer’s subconscious question: “Can I see myself living here?”
If the answer is yes, the emotional hook is set—and that’s when serious offers start rolling in.
In a competitive market, great photos aren't enough anymore. Virtual staging is the bridge between listing and lifestyle—between scrolling and scheduling a showing.
For sellers who want to move fast and cash in big, virtual staging isn't just a suggestion—it’s a strategic advantage.
Thinking of listing your home?
Let’s talk about how to use cutting-edge marketing—like virtual staging—to maximize your sale price and minimize time on market. Reach out for a free home value analysis and staging strategy consultation.
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